Reach Your Audience Unmistakably

About The Service

You had an idea that you brought to life after putting hours and hours of effort into honing the product that truly benefits the customer and solves a problem. Now, It’s time for you to share it with the world and you need a partner that can help you do that. At Felicity, we understand the power of ideas but, we also understand that to succeed, efforts need a powerful push in the right direction. We help businesses with holistic marketing strategies to capitalize and win in this competitive marketplace. We know that when it comes to marketing, there is no one-size-fits-all.

Our Process

01

Set Expectations and Goals

We set realistic and measurable goals to achieve over the next 18 to 24 months. This time span allows us to plan activities around community events that are in line with your marketing goals.
02

Conduct a Brand Audit

We review all marketing activities that have been carried out by your brand over the past three years. We are as thorough as possible and make sure to review every announcement, advertisement, phonebook ad, open house, brochure and seminar and evaluate what worked for your brand.
03

Conduct Market Research

We draw a realistic picture of your brand. With this research, we can make fairly accurate projections about future growth in the market, identify competitive factors and explore nontraditional opportunities. Our research may even bring to light some problem areas in your brand positioning as well as solutions you can implement right away.
04

Identify Target Audience

With the help of our market research analysis, we will be able to identify our Target Audience which is the specific group of customers to whom we should direct our marketing efforts. We understand that the key to marketing lies in targeting the audience that your brand can serve better than your competition – and communicating this to that target group.
05

Determine a Media Plan

Depending on the scope of work we narrow down on after our initial analysis of the brand, we will chart out a media plan that fits our brand’s requirements and define an actionable conversion plan along with it.
06

Develop Marketing Strategies

With your budget in place, we will begin to define specific marketing strategies that will address your goals, reach your target audience and build your customer base. Each strategy will be related to a specific goal and will be made up of defined execution plans.
07

Develop an Action Plan

An action plan is a time-line that will show which marketing actions will be done when and by whom. The schedule will also include the cost of each marketing action and how it fits into the budget estimates for our campaign period.
08

Define Success Parameters

The value of a marketing plan is its effectiveness, which requires deliberate and timely implementation and monitoring and evaluation of results. It’s important to measure our results against the standards we set in establishing our goals. We will review our plan periodically (we recommend quarterly) by comparing our progress with the action plan.

What’s all Included

Brand Audit
Overview of where we stand in the current landscape.
Market Research
Insights and ideas for communication effectiveness.
Media Plan
Defining who, what, and where of our campaign communication.
Creative Output
Clutter breaking content to help you stand apart in the market.
Action Plan
Defining the pace and substance of our campaign.
Impact Reports
Measuring success and business impact.

Insights

Make smarter business decisions while building a solid foundation for your brand.
See More Insights

Case Studies

Our work that can be measured in business impact.
See Our Work

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Felicity helps purpose-driven brands build sustainable and profitable businesses with conscious advertising.
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hello@felicitymedia.in
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