You had an idea that you brought to life after putting hours and hours of effort into honing the product that truly benefits the customer and solves a problem. Now, It’s time for you to share it with the world and you need a partner that can help you do that. At Felicity, we understand the power of ideas but, we also understand that to succeed, efforts need a powerful push in the right direction. We help businesses with holistic marketing strategies to capitalize and win in this competitive marketplace. We know that when it comes to marketing, there is no one-size-fits-all.
Set Expectations and Goals
We set realistic and measurable goals to achieve over the next 18 to 24 months. This time span allows us to plan activities around community events that are in line with your marketing goals.
Conduct a Brand Audit
We review all marketing activities that have been carried out by your brand over the past three years. We are as thorough as possible and make sure to review every announcement, advertisement, phonebook ad, open house, brochure and seminar and evaluate what worked for your brand.
Conduct Market Research
We draw a realistic picture of your brand. With this research, we can make fairly accurate projections about future growth in the market, identify competitive factors and explore nontraditional opportunities. Our research may even bring to light some problem areas in your brand positioning as well as solutions you can implement right away.
Identify Target Audience
With the help of our market research analysis, we will be able to identify our Target Audience which is the specific group of customers to whom we should direct our marketing efforts. We understand that the key to marketing lies in targeting the audience that your brand can serve better than your competition – and communicating this to that target group.
Determine a Media Plan
Depending on the scope of work we narrow down on after our initial analysis of the brand, we will chart out a media plan that fits our brand’s requirements and define an actionable conversion plan along with it.
Develop Marketing Strategies
With your budget in place, we will begin to define specific marketing strategies that will address your goals, reach your target audience and build your customer base. Each strategy will be related to a specific goal and will be made up of defined execution plans.
Develop an Action Plan
An action plan is a time-line that will show which marketing actions will be done when and by whom. The schedule will also include the cost of each marketing action and how it fits into the budget estimates for our campaign period.
Define Success Parameters
The value of a marketing plan is its effectiveness, which requires deliberate and timely implementation and monitoring and evaluation of results. It’s important to measure our results against the standards we set in establishing our goals. We will review our plan periodically (we recommend quarterly) by comparing our progress with the action plan.
What’s all Included
Overview of where we stand in the current landscape.
Insights and ideas for communication effectiveness.
Defining who, what, and where of our campaign communication.
Clutter breaking content to help you stand apart in the market.
Defining the pace and substance of our campaign.
Measuring success and business impact.
Make smarter business decisions while building a solid foundation for your brand.